That's the top of the can of soup I had for lunch today. Am I supposed to be enthused because Campbells is "the official soup and chili sponsor of the NFL"? Even if I watched football, why would that matter to me? Do they think people will decide to eat more soup because of it?

I don't understand why the Campbell Soup company wasted its money this way.

Posted by: Steven Den Beste in Daily Life at 03:42 PM | Comments (7) | Add Comment
Post contains 69 words, total size 1 kb.

1 Because the NFL is the biggest sport in the land, with the most lucrative TV contract, and getting commercial time during a game is worth gold.  Getting commercial time during an Event Game (Sunday or Monday Night Football, for example), is worth it's weight in something that's worth more than gold.

Heck, why do banks and wireless carriers sponsor F1 teams?

Posted by: Wonderduck at September 03, 2013 07:25 PM (ifb6Y)

2 So this sponsorship thing is part of a package deal that includes TV spots? You might be right.

Posted by: Steven Den Beste at September 03, 2013 07:30 PM (+rSRq)

3 With the major NFL games, you have to pay... to be able to buy advertising. 

It sounds strange, but Live TV is now the biggest advertising draws, and most scripted programs are 1/2 watched after the fact.   The TV market has gotten weird.

Posted by: sqa at September 03, 2013 10:24 PM (ZbXtX)

4 I have heard that roughly three quarters of your cable TV bill goes straight to the various sports leagues, mostly the NFL and the NCAA.  Pity they don't allow you to unbundle, otherwise I would readily pay the cost for all the non-sports programming. . .

Posted by: metaphysician at September 04, 2013 11:13 AM (3GCAl)

5 Not mine, because I don't have cable TV. (I don't own a TV, and I don't miss it a bit.)

Posted by: Steven Den Beste at September 04, 2013 12:36 PM (+rSRq)

6 You don't have a TV?  But..that means you've missed the last two seasons of "Cat Girls Unlimited" on ABC! 

Posted by: Siergen at September 04, 2013 03:50 PM (Ao4Kw)

7 As if.

Posted by: Steven Den Beste at September 04, 2013 04:47 PM (+rSRq)

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